Customer advice and sales training for the textile trade
Seminar period: November 10 – 12, 2025
Seminar times:
Monday: 10:00 – 16:15
Tuesday: 09:00 – 16:15
Wednesday: 09:00 – 16:15
3-day seminar with 22 teaching units
Costs:
885,00 € plus VAT
Cancellation is possible free of charge up to 14 days before the event, after which the full course fee must be paid.
Target group:
- Sales staff
- Sales staff and managers from industry and retail in the textile sector
Seminar objectives:
- Build up basic knowledge in textile and clothing technology
- Develop and improve advisory skills by building up knowledge in the area of product knowledge
- Targeted improvement of sales skills
- Strengthen customer loyalty in the long term
- Conduct sales conversations more actively, authentically and convincingly
- Increase fun and motivation in the sales process
- Practical impulses for immediate implementation in day-to-day business
First day
1. introduction
- Participants’ expectations and goals
- Entry into the textile chain
2. fiber science and yarn production
- Overview of the most important fibers in the clothing trade
- Properties, advantages and disadvantages of natural fibers and man-made fibers
- Insight into the production of yarns
3. textile surfaces
- Production of fabrics (woven, knitted and non-woven)
- Trade names of textiles
4. textile finishing
- Dyeing, printing, finishing, jeans finishing
Second day:
5. clothing manufacture
- The path from textile to finished garment
- Cutting, manufacturing techniques, production
6. product groups
- Elements of the design
- Overview of the DOB and HAKA product groups
- Correct designations of important product types in women’s wear and menswear
7. care label
- Care labeling of clothing
- Meaning and application
8. sizes and measurements
- Insight into the theory of proportions
- Determination of dimensions and sizes
- Clothing sizes
9. textile labels and sustainability
- Overview of the most important textile seals
- Sustainability and recycling in the fashion world
Third day:
1. introduction & clarification of objectives
- Participants’ expectations and goals
- Self-image & external image in sales
2. understand customers – recognize needs
- Customer psychology in B2B and B2C – flirting with the customer
- Starting the conversation with empathy and relevance
- Active listening and questioning techniques to determine needs
3. sales argumentation with effect
- Product benefits instead of product features
- Addressing emotional and rational buying motives
- Dealing with typical objections
4. closing security & aftercare
- Confidently initiate the sale
- Customer loyalty through follow-up, small gestures & service
- Use referral interviews
- Push additional sales
5. attitude & motivation in sales
- Positive attitude towards sales
- Rediscover the fun of consulting
- Personal success anchor: What motivates me
André Pixberg
Development engineer at vombaur GmbH & co.KG
Lea Hemscheidt Fashion designer and sustainability researcher
Clara Hermsen
M.Sc. textile and clothing engineer, lecturer and men’s tailor
Sandra Beer Business psychologist, communication trainer, commercial business economist and businesswoman in EH Textiles
Notes:
- The guest house of the Textilakademie NRW, located directly next to the academy building, is available for overnight stays. If required, please contact the operator directly: freiraumamcampus.de
- Drinks and food are available in the bistro of the guest house or the university canteen (self-paying).
- The following apply General Terms and Conditions of Textilakademie NRW – Weiterbildung GmbH
Admission requirements:
No admission requirements are necessary for this seminar.
Location:
Textilakademie NRW
Rheydter Straße 329
41065 Mönchengladbach
Contact:
Clara Hermsen
hermsen@textilakademie.de
+49 173 5316464